A/B testing variables over time allows you to optimize your email campaigns to deliver more targeted and relevant messages to your subscribers. Through automating the testing process, you can save valuable time and resources.
Who actually read your email? Just because someone opened your email doesn't mean they read it. Engagement tracking breaks down your open rate to tell you how many people deleted your email, compared to how many read it.
For many email professionals tracking opens & clicks is ho-hum, big whoop, so 1997. We take open & click tracking to the next level. Our geniuses developed Lifetime Responder Scoring (LRS) to segment your lists to reach your most loyal and active subscribers. Booyah.